Tuesday 16 January 2018
Monday 15 January 2018
Sunday 14 January 2018
Tuesday 9 January 2018
Saturday 6 January 2018
Evaluation: Part 1 // Brief
What brief were you working to?
Depicted below is the brief that were originally given at the start of he A2 course, we were informed to create a music video and ancillary products such as a digital and a magazine advert which helped promote our artist. We also decided to stick with the same groups we initially formed back for the AS course.
We were working in the medium of music based texts specifically a music video, the brief had told us the following.
You have been hired by PL Records to manage the promotion of one of their new acts. You have been contracted to create
-one music video package
- a 6 or 8 gate cover for the artist's digipak
- an A4 magazine advertisement promoting the digipak
When coming up for ideas or brainstorming for our own individual music video, we had to look for copyright free music that either could be found on websites such as Youtube, sound cloud and many other non copyrighted artists that have many royalty free audio. We found a song by Nav on Sound-cloud that had non copyrighted songs and we contacted him through email, to see permission and he openly accepted.
Later on we had to create Two ancillary products to help promote our artist with our music video and we decided to create a digipak and a magazine advert to help synergise with our music video, we primarily used mise-en-scene and post editing to convey our artists brand and identity across to help create a mood and the iconography that we wanted to create. It was also very important that we made sure that all three of our products flowed and worked well with each other, creating a link which was very clear for our target audience to immediately relate and recognise the artist. We uses typical conventions of each product such as the use of our genre of a rap realism that we chose for our artist.
The use of typography and pictures of an urban environment and use of typography which has a grand type feel from the use of the flicks of the letters and tails which give the font a much more bold high status feel to it. This was heavily inspired by Kendrick Lamar's DAMN. font which helped shape and influence our artist for our song Diamond's. the use of colour are also heavily prominent with our products especially the heavy use of purples and oranges as our colour platte.
Who was the artist? How did you find them? How did you seek permission?
Our Artist was Nav who made copyright free music and now works in the music industry. His songs were easy to fins as they were all found on his sound cloud page, and we contacting him through twitter as it was the most likely way to get permission. We never got a reply back from him granting us permission but we made sure the song was allowed through youtube, to check to see if there was any copyright tags connected to the music and their wasn't.
Explain the music genre and what attracted you to the artist?
The music genre of Nav's 'Diamonds' is more of a slow rap with some other elements making it a slight hybrid, usually rap songs are very fast paced and continuous in flow but 'Diamonds' is more slow paced and only gets fast during the chorus as the tempo rises. Nav reminds me of an indie artist as the song differs from traditional rap videos and this created and interest for me and my partner, as the music allowed us to create something different and unique such as the snow and forest scenes as we intended.
We also chose this song because of the pace of the song this allowed us to have slightly longer shots for some scenes and this allowed us to create much more story elements in the shots but also allows the audience to take in and understand as time went on, so there's a vague presence of Todorovs narrative, because of this less heavily focused narrative which was the main part of the story, we explored more visually creative shots to help make our music video more enjoyable to watch. We stayed true to the performance and theory behind it and the themes are present within the music video such as aspiration, and wanting to get somewhere, which is shown through the old VHS film footage shots in the music video. Even the shots of the Graffiti and alleyways denote a sense of growing up in a deprived area and entering the professional world, which are shown through the studio shots and green screen. The music of this song heavily helped contribute to the feel and style of this song as it allowed us to explore new ways to create our own music video, and the actors such as my partner Faheem was a great choice to have as the representation of our artist because of the mise-en-scene and vibe that he creates which is a direct link between him and the artist.
Depicted below is the brief that were originally given at the start of he A2 course, we were informed to create a music video and ancillary products such as a digital and a magazine advert which helped promote our artist. We also decided to stick with the same groups we initially formed back for the AS course.
We were working in the medium of music based texts specifically a music video, the brief had told us the following.
You have been hired by PL Records to manage the promotion of one of their new acts. You have been contracted to create
-one music video package
- a 6 or 8 gate cover for the artist's digipak
- an A4 magazine advertisement promoting the digipak
When coming up for ideas or brainstorming for our own individual music video, we had to look for copyright free music that either could be found on websites such as Youtube, sound cloud and many other non copyrighted artists that have many royalty free audio. We found a song by Nav on Sound-cloud that had non copyrighted songs and we contacted him through email, to see permission and he openly accepted.
Later on we had to create Two ancillary products to help promote our artist with our music video and we decided to create a digipak and a magazine advert to help synergise with our music video, we primarily used mise-en-scene and post editing to convey our artists brand and identity across to help create a mood and the iconography that we wanted to create. It was also very important that we made sure that all three of our products flowed and worked well with each other, creating a link which was very clear for our target audience to immediately relate and recognise the artist. We uses typical conventions of each product such as the use of our genre of a rap realism that we chose for our artist.
The use of typography and pictures of an urban environment and use of typography which has a grand type feel from the use of the flicks of the letters and tails which give the font a much more bold high status feel to it. This was heavily inspired by Kendrick Lamar's DAMN. font which helped shape and influence our artist for our song Diamond's. the use of colour are also heavily prominent with our products especially the heavy use of purples and oranges as our colour platte.
Who was the artist? How did you find them? How did you seek permission?
Our Artist was Nav who made copyright free music and now works in the music industry. His songs were easy to fins as they were all found on his sound cloud page, and we contacting him through twitter as it was the most likely way to get permission. We never got a reply back from him granting us permission but we made sure the song was allowed through youtube, to check to see if there was any copyright tags connected to the music and their wasn't. Explain the music genre and what attracted you to the artist?
The music genre of Nav's 'Diamonds' is more of a slow rap with some other elements making it a slight hybrid, usually rap songs are very fast paced and continuous in flow but 'Diamonds' is more slow paced and only gets fast during the chorus as the tempo rises. Nav reminds me of an indie artist as the song differs from traditional rap videos and this created and interest for me and my partner, as the music allowed us to create something different and unique such as the snow and forest scenes as we intended.
We also chose this song because of the pace of the song this allowed us to have slightly longer shots for some scenes and this allowed us to create much more story elements in the shots but also allows the audience to take in and understand as time went on, so there's a vague presence of Todorovs narrative, because of this less heavily focused narrative which was the main part of the story, we explored more visually creative shots to help make our music video more enjoyable to watch. We stayed true to the performance and theory behind it and the themes are present within the music video such as aspiration, and wanting to get somewhere, which is shown through the old VHS film footage shots in the music video. Even the shots of the Graffiti and alleyways denote a sense of growing up in a deprived area and entering the professional world, which are shown through the studio shots and green screen. The music of this song heavily helped contribute to the feel and style of this song as it allowed us to explore new ways to create our own music video, and the actors such as my partner Faheem was a great choice to have as the representation of our artist because of the mise-en-scene and vibe that he creates which is a direct link between him and the artist.
Friday 5 January 2018
Wednesday 3 January 2018
Tuesday 2 January 2018
Friday 29 December 2017
Sunday 24 December 2017
Wednesday 20 December 2017
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