Performance clips
Sven E Carlssons Music Video Theory came up with a theory that categorises music videos into groups of genres that make them different from each other. Performance is when an Artist is performing on stage at with either lip syncs in front of cameras with close ups and cutaways an event or in a music video which denotes them singing. It can also be dance performance when they are dancing to the music that is being depicted in a music video or song, it could also be a instrumental performance such as people in a band using instruments use in a video such as guitars and drums in Slipknots Duality where its all crazy inside a small condensed house, and finally there is concert performances where an artist is at a concert doing live performance of their song. Many rock bands use this technique to help improve the verisimilitude for the audiences.
Conceptual clips/Hybrid clips
It can have a story for instance the song Space Bound by Eminem which could have a message or statement within it which reinforces the hypodermic needle theory promoting a ideology that is forced. Conceptual clips can also be abstract and have little meaning to them and purely are there to look good and cool but sometimes its odes have a meaning and this rule is broken. Then there is hybrid clips which is where it combines all the different types such as narrative and performance, and abstract and makes them into one creating a hybrid of all of them which can create a surreal experience for the audience creating a pleasure of seeing innovation but sticking to the conventions of a music video.
Hybrid example
There are very few music videos that are completely unrelated to the lyrics and this is mainly conceptual but contains minor elements of relation to the lyrics with the visuals.
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